Comércio +: Create content that attracts customers
Learn how to communicate strategically and relevantly with the target audience of your retail or restaurant business in the next session of Comércio+ cycle, an initiative of the Lisbon City Council aimed at business owners in the retail and restaurant sectors of the municipality, which promotes the modernization and empowerment of local businesses, offering a practical path that goes from diagnosing online presence to paid promotion and customer acquisition.
Contents:
Types of content that work for local businesses
Image creation
Short videos for social media
Storytelling applied to local business
Practical examples of posts and reels
Recommendation: Whenever possible, bring a laptop or other device to follow and test the content during the session.
Facilitator: Artur Madeira
Date: April 21, 2026
Time: 7:00 PM – 8:30 PM
Location: Municipal Central Building, Campo Grande 25 (1st floor, Room 7)
Comércio+ is a program run by SBI Consulting designed to strengthen local commerce in the Lisbon municipality through training sessions (in-person and online) and specialized support in various areas, from business management to digitalization and marketing.
Aimed at all merchants in the Lisbon municipality, regardless of experience and longevity. Free participation, limited capacity and mandatory registration.