Comércio +: Digital Advertising for Local Businesses
Learn how to promote your business with optimized investment of your retail or restaurant business through digital advertising for local businesses in the next session of Comércio+ cycle, an initiative of the Lisbon City Council aimed at business owners in the retail and restaurant sectors of the municipality, which promotes the modernization and empowerment of local businesses, offering a practical path that goes from diagnosing online presence to paid promotion and customer acquisition.
Contents:
Difference between Meta Ads and Google Ads
When to use each platform
Geographic targeting for local businesses
Examples of simple campaigns
Basic metrics for evaluating results
Recommendation: Whenever possible, bring a laptop or other device to follow and test the content during the session.
Facilitator: Artur Madeira
Date: May 26, 2026
Time: 7:00 PM – 8:30 PM
Location: Municipal Central Building, Campo Grande 25 (1st floor, Room 7)
Comércio+ is a program run by SBI Consulting designed to strengthen local commerce in the Lisbon municipality through training sessions (in-person and online) and specialized support in various areas, from business management to digitalization and marketing.
Aimed at all merchants in the Lisbon municipality, regardless of experience and longevity. Free participation, limited capacity and mandatory registration.