Comércio +: Email Marketing and Newsletters
Learn how to strengthen customer relationships and encourage repeat purchases of your retail or restaurant business through Email Marketing and Newsletters in the next session of Comércio+ cycle, an initiative of the Lisbon City Council aimed at business owners in the retail and restaurant sectors of the municipality, which promotes the modernization and empowerment of local businesses, offering a practical path that goes from diagnosing online presence to paid promotion and customer acquisition.
Contents:
Why email remains a strategic channel
Structure of an effective newsletter
Free tools
Examples of campaigns for local businesses
Best practices for frequency and content
Recommendation: Whenever possible, bring a laptop or other device to follow and test the content during the session.
Facilitator: Artur Madeira
Date: May 19, 2026
Time: 7:00 PM – 8:30 PM
Location: Municipal Central Building, Campo Grande 25 (1st floor, Room 7)
Comércio+ is a program run by SBI Consulting designed to strengthen local commerce in the Lisbon municipality through training sessions (in-person and online) and specialized support in various areas, from business management to digitalization and marketing.
Aimed at all merchants in the Lisbon municipality, regardless of experience and longevity. Free participation, limited capacity and mandatory registration.