How to Attract More Customers to My Business - Digital Marketing Strategies for Physical Stores

"How to Attract More Customers to My Business - Digital Marketing Strategies for Physical Stores" is the third session of the training program launched by the Lisbon City Council for local merchants, Comércio+.

Led by Artur Madeira, Digital Marketing & Social Media Strategist, the session, scheduled for May 20, 2025, at 7:00 p.m., focuses on learning digital marketing techniques to drive customer attraction to physical stores in Lisbon.

The session's contents include:

• The importance of having an online presence, even if you have a physical store;

• Creating and optimizing your Google My Business profile;

• Content marketing strategies: social media, etc.;

• Local SEO techniques to appear in local searches;

• Email marketing and simple campaigns for local customers.

Comércio+ is a program led by SBI Consulting designed to strengthen local commerce through training sessions (in-person and online) and specialized support in various areas, from business management to digitalization and marketing. If you are a retailer or industry employee in Lisbon, this initiative is for you!

Intended for all retailers, regardless of experience or seniority. Participation is free, with limited capacity and registration required.