The Power of Media: How to get your business in the news
Unlock the power of your business in the first Business Factory’s masterclass series and start establishing a successful relationship with the media and get results.
A deep dive into media relations in two practical sessions with Sandra Pereira, a Marketing and Communication specialist, who will guide SMEs and Startup founders in achieving consistent, high-quality media coverage for their businesses.
Session 1 - From Backstage to The Page
25 November 2025, 12 pm WET
The power of media: building reputation, authority and business opportunities
How is the media organized: understanding the different media outlets and which ones are right for your story
How to establish contact with the press: how establish genuine and strong relationships with journalists
Inside a journalist's shoes: understand their struggles, interests and goals
The basic rules of a press release: clear, compelling and newsworthy press release from start to finish
Session 2 - Navigating the PR World
9 December 2025, 12 pm WET
Monitor & Measure: track and measure results
And now, what should I do?: define PR goals, create a strategy, manage expectations
Time for Action: real practical exercises and effective pitches to the press
A compass for the PR of your company that will guide you, confidently, through the next steps of your strategy and achieving results, while building reputation, credibility, and opening doors for business opportunities.
About Business Factory
Business Factory is the business incubator of the Mafra City Council, promoted and curated by SBI Consulting, whose mission is to support entrepreneurs and projects focused on ideas and businesses linked to the areas of Blue Economy, Tourism, Technology, Sustainability and Agri-food.
Promoting incubation, acceleration, training programs and other initiatives to boost and cohesion the entrepreneurial ecosystem, Business Factory, through its two incubation centers located in Mafra and Ericeira, contributes to the economic, social and environmental development of the region, providing a dynamic and innovative environment. For more information and applications for incubation, visit businessfactory.pt